LEO BURNETT. THE MASTER MIND BEHIND THE WORLDS MOST
SUCCESSFUL AD CAMPAIGN; THE MARLBORO COWBOY. WHAT BETTER WAY TO ADVERTISE SUCH A SEDUCTIVE DIVERSION THAN WITH A RUGGED COWBOY IN PRACTICE? AND THE MARLBORO MAN HIMSELF? IRONICALLY, A WINFIELD; DARRELL WINFIELD. HES THE REAL DEAL AND FRESH FROM THE WESTERN COUNTRY. THE SIGNIFICANTLY ICONIC SYMBOL OF THE MARLBORO MAN. BOOTS, CHAPS AND COWBOY HATS, AND NOTHING ELSE MATTERS.
COME TO WHERE THE FLAVOR IS. COME TO MARLBORO COUNTRY.
No comments:
Post a Comment